TERMS OF USE

Acceptance of Terms and Conditions of Use Use of this Web Site is subject to certain Terms and Conditions of Use, which constitute a legal agreement between you and the Company. By using this Web Site, you acknowledge that you have read, understood, and agree to be bound by the Terms and Conditions of Use. Please review the Terms and Conditions of Use, and if you do not agree to the terms, do not use this Web Site.

Legal Thank you for using the Blackburndesign.com Web site (the Web Site), which is provided by Bell Sports, Inc. (the Company). This page states the Terms and Conditions (the Terms or the Agreement) under which you may use this Web Site. Please read this page carefully. By accessing and using this Web Site, you accept and agree to be bound, without limitation or qualification, by these Terms. If you do not accept any of the Terms stated here, do not use the Web Site. The Company may, at its sole discretion, modify or revise these Terms at any time by updating this posting. You are bound by any such modification or revision and should therefore visit this page periodically to review the Terms.

Use of Material The Company authorizes you to view and download a single copy of the material on the Web Site solely for your personal, non-commercial use. Special rules may apply to the use of certain software and other items provided on the Web Site. Any such special rules are listed as Legal Notices on this Web Site and are incorporated into this Agreement by reference. You may not, without the permission of the Company, mirror any material contained on this Web Site on any other server.

The contents of this Web Site, such as text, graphics, images, audio, video and other material as well as the domain names, tagline, organization and user look-and-feel of this Web Site (collectively, the Material), are protected by copyright, trademark and other such laws under both United States and foreign laws, and are owned or controlled by the Company or by third parties that have licensed their Material to the Company. Unauthorized use of the Material may violate copyright, trademark, and other laws. You must retain all copyright and other proprietary notices contained in the original Material on any copy you make of the Material. You may not sell or modify the Material or reproduce, display, publicly perform, distribute, or otherwise use the Material in any way for any public or commercial purpose. The use of the Material on any other web site or in a networked computer environment for any purpose is prohibited, without the express written permission of the Company.

Trademarks, Logos and Service Marks

All trademarks, service marks, trade names, logos, trade dress, icons and domain names (collectively Marks) located on this Web Site are the property of the Company, its parent or affiliate entities, their respective licensors or other third parties. You may not use, copy, reproduce, republish, transmit, distribute, or modify the Marks of the Company or its parent or affiliate entities in any way, without the Companys prior express written consent. The use of any of the Marks on any other web site or network computer environment, for example, the storage or reproduction of the Web Site (or any part of) in any external internet site is prohibited, without the express written consent of the Company. Certain other trademarks, service marks, and logos provided on the Web Site are the trademarks or service marks of a third party and may not be used, copied or reproduced without the permission of the owner. If you would like information about obtaining the Companys permission to use the Material on your Web site, please contact us using our contact form located here.

If you violate any of these Terms, your permission to use the Material automatically terminates and you must immediately destroy any copies you have made of the Material.

Copyright

The copyright in all material provided on this Web Site is held by the Company or by the original creator of the material. Except as stated herein, none of the material may be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means, including but not limited to, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the Company or the copyright owner. Permission is granted to display, copy, distribute and download the materials on this Web Site for personal, non-commercial use only, provided you do not modify the materials and that you retain all copyright and other proprietary notices contained in the Materials.

Companys Liability

The Material may contain inaccuracies or typographical errors. The Company makes no representations about the accuracy, reliability, completeness, or timeliness of the Material or about the results to be obtained from using the Web Site and the Material. Any use of the Web Site and the Material is at your own risk. Changes are periodically made to the Web Site and may be made at any time. Some Material on the Web Site is provided by third parties and the Company shall not be held responsible for any such Material provided by third parties.

The Company does not warrant that the Web Site will operate error-free or that this Web Site or its server are free of computer viruses or other harmful goods. If your use of the Web Site or the material results in the need for servicing or replacing equipment or loss of profits or data, the Company is not responsible for those costs.

The Web Site and material are provided on an as is basis without any warranties of any kind. The Company and its suppliers, to the fullest extent permitted by law, disclaim all warranties, including, but not limited to, the warranty of merchantability, non-infringement of proprietary or third party rights, and the warranty of fitness for particular purpose. The Company and its suppliers make no warranties about the accuracy, reliability, completeness, or timeliness of the material, services, software text, graphics, and links.

Disclaimer of Certain Damages

In no event shall the Company, its suppliers, or any third parties mentioned at this site be liable for any damages whatsoever (including, but not limited to, incidental, exemplary, and consequential damages, lost profits, or damages resulting from lost data or business interruption) resulting from the use or inability to use the Web Site and the material, whether based on warranty, contract, tort, or any other legal theory, and whether or not the Company is advised of the possibility of such damages. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you, in which case such exclusion or limitation applies to the fullest extent allowable under the applicable law.

Links to Other Sites

The Web Site contains links to third party web sites that are maintained by others. These links are provided solely as a convenience to you and not as an endorsement by the Company of the contents on such third-party web sites. The Company is not responsible for the content of linked third-party sites and does not make any representations regarding the content or accuracy of materials on such third-party Web sites. If you decide to access linked third-party Web sites, you do so at your own risk.

Limitations of Liability

Your use of the Web Site is at your own risk. If you are dissatisfied with any of the Materials or other contents of the Web Site or with these Terms and Conditions, your sole remedy is to discontinue use of the Web Site.

Under no circumstances shall the Company be liable to any user on account of that users use of the Web Site. Such limitation of liability shall apply to prevent recovery of any and all damages including, without limitation, direct, indirect, incidental, consequential, special and exemplary damages arising from any use of the Web Site, including any damages that may be incurred by third parties.

Indemnity

You agree to defend, indemnify, and hold harmless the Company, its officers, directors, employees and agents, from and against any claims, actions or demands, including without limitation reasonable legal and accounting fees, alleging or resulting from your use of the Material or your breach of the terms of this Agreement. The Company shall provide notice to you promptly of any such claim, suit, or proceeding and shall assist you, at your expense, in defending any such claim, suit or proceeding.

Export Control

The United States controls the export of products and information. You agree to comply with such restrictions and not to export or re-export the Materials to countries or persons prohibited under the export control laws. By downloading the Materials, you are agreeing that you are not in a country where such export is prohibited and that you are not on the U.S. Commerce Departments Table of Denial Orders or the U.S. Treasury Departments list of Specially Designated Nationals. You are responsible for compliance with the laws of your local jurisdiction regarding the import, export, or re-export of the Materials.

General

The Company makes no claims the Materials are appropriate for any particular purpose or audience, or that they may be downloaded outside of the United States. Access to the Materials may not be legal by certain persons or in certain countries. If you access the Web Site from outside of the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction.

All legal issues arising from or related to the use of the Web Site shall be construed in accordance with and determined by the laws of the State of California applicable to contracts entered into and performed within the State of California without respect to its conflict of laws principles. By using this Web Site, you agree that the exclusive forum for any claims or causes of action arising out of your use of this Web Site is the United States District Court for the District of Los Angeles, or any California State court sitting in Los Angeles County. You hereby irrevocably waive, to the fullest extent permitted by law, any objection which you may now or hereafter have to the laying of the venue of any such proceeding brought in such a court and any claim that any such proceeding brought in such a court has been brought in an inconvenient forum.

If any provision of this Agreement is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Agreement, which shall remain in full force and effect. No waiver of any term of this Agreement shall be deemed a further or continuing waiver of such term or any other term. Except as expressly provided in a particular Legal Notice for material on particular web pages, this Agreement constitutes the entire Agreement between you and the Company with respect to the use of the Web Site. Any changes to this Agreement must be made in writing, signed by an authorized representative of the Company.

Notice: Acceptance of Terms and Conditions of Use

Use of this Web Site is subject to certain Terms and Conditions of Use, which constitute a legal agreement between you and the Company. By using this Web Site, you acknowledge that you have read, understood, and agree to be bound by the Terms and Conditions of Use. Please review the Terms and Conditions of Use, and if you do not agree to the terms, do not use this Web Site.

Information for California Residents:

Under California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights information:

Provider of service:
Bell Sports, Inc., 5550 Scotts Valley Drive, Scotts Valley, California, 95066, USA, telephone number (831) 461-7500

Pricing information:
No charge is imposed by the provider to the consumer for the use of the service.

Complaints and further information:
In the event of a complaint, or to request further information, the provider may be contacted in writing at:



Attention Legal Department
Vista Outdoor
900 Bob Ehlen drive
Anoka, MN 55303,


or by calling (763)-323-2300
or by using our contact form located here.

Any complaint not resolved between the provider and the consumer may be brought to the attention of The Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs in writing at 400 R Street, Sacramento, CA 95814, or by telephone at (800) 952-5210 or (916) 445-1254.

Privacy Policy
The Company is committed to respecting the privacy and security of your personal information. The following U.S. online privacy policy describes the information we collect and how we use it. By using this website, you consent to our privacy policy.



For questions or concerns, please use our contact form located here or contact us at:

Attention Legal Department
Vista Outdoor
900 Bob Ehlen drive
Anoka, MN 55303,


or by calling (763)-323-2300


Collecting Information
Like many web sites, we gather information about how visitors use our Web Site. In general, you can visit many of our web pages without telling us who you are or revealing any personal information about yourself. We may track your visit for trends and statistics, but you will remain anonymous unless you tell us who you are. Once you choose to give us your personal information, you are not anonymous to us. For more information, see Cookies and Pixel Tags section below.



We may collect personal information when you register on, log on, or visit our Web Sites, including when you participate in activities on our Web Sites, such as sweepstakes, contests, games, and informational and promotional offers, and when you provide information to our customer service representatives. Finally, our Web Sites may offer message boards, conversation pages, chat rooms, social community environments, profile pages, and other Public Forums (as defined in the Terms of Use governing our Web Sites (the Terms of Use)), as well as other features in which you may provide us with User Submissions (as defined in the Terms of Use). If you provide personal information when you use any of these features, that personal information may be publicly posted and otherwise disclosed without limitation as to its use by a third party.

In order to better understand your preferences and better serve you, we may combine information you give us online with other information from the Companys sources, transactions and communications. This may include data from the Companys online marketing. We may also combine that information with data that is publicly available and data that we receive from other reputable sources. This data may include postal address updates and demographic data. We collect information to respond to customer service inquiries and for analysis purposes only. All data combined and stored with online data is protected by this privacy policy.

Using Information
We may use the information we collect to:

Customize and/or personalize your communications
Better respond to your customer service inquiries
Communicate with you about our products and events, and for other promotional purposes
Improve our business
Administer contests, promotions, surveys or other website features


Sharing Information

We may provide your information to the Companys wholly-owned companies and affiliates, which may be outside the U.S. For the purpose of operating our business, we may transfer information between the Company and our preferred service providers who use that information only to conduct the Companys business. For example, they may handle the Companys credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management. We provide our preferred service providers with the information they need to perform their services and work with them to respect and protect your information. We do not provide your personally identifiable information to any third parties for their own marketing purposes.



On rare occasions, we may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our Web Site policies, or to protect our or others rights, property, or safety. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

Protecting Your Information

On rare occasions, we may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our Web Site policies, or to protect our or others rights, property, or safety. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

European Economic Area Resident Rights

The information about you that we collect, process, and/or use is controlled by Bell Sports, Inc., Scotts Valley, California, USA. The site is hosted outside the European Economic Area. The information you provide is transmitted to the United States of America, and is stored and processed in the United States of America. If you are a resident of the European Economic Area, you have the following data protection rights:

If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by us using the contact information provided under Contacting Bell Sports, Inc.
In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact information provided under Contacting Bell Sports, Inc.
If we have collected or processed your personal information with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

Rules of Conduct

The following Rules of Conduct apply to the Bell Sports Web Sites. By using the Blackburndesign.com site, or any Bell Sports Web Site that allows for users to post content, you agree that you will not Distribute any Submission that:

(a) is defamatory, abusive, harassing, threatening, or an invasion of a right of privacy of another person; (b) is bigoted, hateful, or racially or otherwise offensive; (c) is violent, vulgar, obscene, pornographic or otherwise sexually explicit; or (d) otherwise harms or can reasonably be expected to harm any person or entity is illegal or encourages or advocates illegal activity or the discussion of illegal activities with the intent to commit them, including a Submission that is, or represents an attempt to engage in, child pornography, stalking, sexual assault, fraud, trafficking in obscene or stolen material, drug dealing and/or drug abuse, harassment, theft, or conspiracy to commit any criminal activity infringes or violates any right of a third party including: (a) copyright, patent, trademark, trade secret or other proprietary or contractual rights; (b) right of privacy (specifically, you must not distribute another persons personal information of any kind without their express permission) or publicity; or (c) any confidentiality obligation is commercial, business-related or advertises or offers to sell any products, services or otherwise (whether or not for profit), or solicits others (including solicitations for contributions or donations) contains a virus or other harmful component, or otherwise tampers with, impairs or damages the Bell Sports Web Sites or any connected network, or otherwise interferes with any person or entitys use or enjoyment of the Bell Sports Web Sites; or (a) does not generally pertain to the designated topic or theme of the relevant Public Forum; (b) violates any specific restrictions applicable to a Public Forum, including its age restrictions and procedures; or (c) is antisocial, disruptive, or destructive, including flaming, spamming, flooding, trolling, and griefing as those terms are commonly understood and used on the Internet.

We cannot and do not assure that other users are or will be complying with the foregoing Rules of Conduct or any other provisions of these terms of use, and, as between you and us, you hereby assume all risk of harm or injury resulting from any such lack of compliance.

Cooperation: Removal of Submissions

We reserve the right, but disclaim any obligation or responsibility, to (a) refuse to post or communicate or remove any Submission from any Bell Sports Web Site that violates these terms of use (including the Rules of Conduct) and (b) identify any user to third parties, and/or disclose to third parties any Submission or personally identifiable information, when we believe in good faith that such identification or disclosure will either (i) facilitate compliance with laws, including, for example, compliance with a court order or subpoena, or (ii) help to enforce these terms of use (including the Rules of Conduct) and/or our contest, sweepstakes, promotions, and game rules, and/or protect the safety or security of any person or property, including any Bell Web Sports Site. Moreover, we retain all rights to remove Submissions at any time for any reason or no reason whatsoever.



PRIVACY POLICY

Blackburn, a division of Bell Sports, Inc. ("Bell Sports, Inc.", "we" or "us"), understands that using the internet, downloading files and making purchases online involves a great deal of trust on your part. We take that trust seriously, which is why we seek to ensure the security and confidentiality of your personal information online. This privacy policy is an effort to answer any privacy-related questions you may have. If you have questions that are not addressed here, please submit them to us by sending an email here.

The purpose of this privacy policy (the "Policy") is to help you understand what kinds of personally identifiable information we may gather about you when you visit the Bell Sports, Inc. web site located at www.Blackburndesign.com and related sub-domains (the "Site"), how we may use that information, whether we will disclose it, and how you can correct or update it. We note that this Policy sets forth our online information collection and use policies under U.S. law. We also note that we do not knowingly collect personally identifiable information from children (that is, minors younger than thirteen years of age).

If you do not agree to the terms of this Policy, you should not use the Site. We reserve the right to update or modify this Policy from time to time, and such changes to the Policy will be effective immediately; therefore please bookmark this page and review it periodically to assure familiarity with the most current version of the Policy. You can tell if the Policy has been updated since you last reviewed it by checking the "Last Revised" date at the beginning of the Policy.

This Policy is the sole authorized statement of Bell Sports, Inc.'s practices with respect to the online collection of personally identifiable information and the usage of such information. Any summaries of this Policy generated by third party software or otherwise (for example, in connection with the "Platform for Privacy Preferences" or "P3P") shall have no legal effect, are in no way binding upon Bell Sports, Inc., shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.

To assist you with your review of our Policy, we have provided answers to questions that you may find important:
What Personal Information We Collect
How We Use the Personal Information We Collect
Marketing Communications
Opting Out Cookies
Web Beacons
How We Protect Your Personal Information
Correcting/Updating Your Personal Information and Preferences
Other Information We Collect
Advertisers
Sweepstakes and Promotions
Co-branded Sites
Links to Other Sites
Online vs. Offline Practices
Contacting Bell Sports, Inc.


What Personal Information We Collect

Bell Sports, Inc. collects personally identifiable information that you specifically and voluntarily provide on the Site or by email to Bell Sports, Inc. Personally identifiable information is information that identifies you as a specific individual; for example: your name, company name, account number, physical or email address, and phone number plus other information that personally identifies you including your industry, the number of employees at your company and purchase history. The Site may include both public areas, open to all visitors, and private areas that are open only to those visitors who choose to register. In addition, visitors can sign up on the Site to request email newsletters and other information from Bell Sports, Inc.

Bell Sports, Inc. collects personally identifiable information from you when you:

Make a purchase
Create an account
Contact a phone sales representative
Are contacted by a phone sales representative
Subscribe to our newsletter
Request a catalog
Participate in a survey
Register at our website


How We Use the Personal Information We Collect

We use the personally identifiable information that you provide to us in order to 1) fulfill requests for products, services and/or information, 2) provide customer service, 3) offer new products or services, 4) measure and improve the effectiveness of our Site and our marketing endeavors, 5) tailor our online offerings to your preferences, 6) administer promotions or surveys, and 7) achieve other business purposes as permitted under applicable law.



When you make a purchase on our Site we collect credit card information including card number, card type, cardholder name and billing address and expiration date in order to bill you for purchases made through Bell Sports, Inc. Please review our Credit Card Policy for additional information.

Bell Sports, Inc. may disclose personally identifiable information to consultants, professional advisors and contractors who perform services on our behalf, but only to the extent necessary for them to perform such services. At times, Bell Sports, Inc. may seek to validate the personally identifiable information we have collected via an audit by a third party designed to determine the accuracy of and/or to update the information collected. We may also combine data that we collect online with data collected offline (such as through purchases made through one of our catalogs), or with data provided by other parties.

Bell Sports, Inc. shares personally identifiable information collected from our visitors and customers with our affiliated or related companies, including its parent company, affiliates, subsidiaries or its parent company's other subsidiaries.

Bell Sports, Inc. reserves the right to release personally identifiable information concerning any visitor when that visitor is believed by Bell Sports, Inc. to be in violation of any published guidelines for the use of the Site, or participates (or is suspected of participating) in any illegal or potentially illegal activity. Bell Sports, Inc. also reserves the right to disclose personally identifiable information to comply with applicable law, in response to civil subpoenas or discovery requests, or when we believe in good faith that disclosure is required to protect the rights, property, safety or security of Bell Sports, Inc., our visitors or the public, or to respond to an emergency.

In the event that we sell or otherwise transfer to a third party assets related either (a) to the Site or (b) to one or more of our businesses, divisions or affiliated companies, we reserve the right to also transfer any and all information (including any personally identifiable information) associated with the Site and/or any business, division or affiliated company to such third party. However, all personally identifiable information transferred to such third party shall be transferred subject to the usage restrictions contained in Bell Sports, Inc.'s privacy policy. Please note that we are not responsible for retracting your personally identifiable information from any third parties with whom we have shared your information pursuant to the terms of this Policy.

Marketing Communications: Opting Out

When you provide personally identifiable information to us, including when registering to receive email newsletters, catalog subscriptions or other information, or to make a purchase, Bell Sports, Inc. provides you with the opportunity to opt-out of having your information used for marketing communications. Unless you have opted out of receiving such communications, Bell Sports, Inc. may use your personally identifiable information to forward you, via email or mail, advertisements concerning Bell Sports, Inc. products, services, special promotions, surveys or other opportunities from Bell Sports, Inc. that we think may be of interest to you. Such email advertisements may also concern third party companies' products and services, including companies in industries such as hardware and software, and other providers of the types of products that are sold or featured on the Site.



Bell Sports, Inc. has partnered with third parties to offer our customers and Site visitors a variety of products and services. Other than as set forth herein, we will not sell or lease your email address to third party advertisers to solicit you directly. However Bell Sports, Inc. may share personally identifiable information (such as your physical mailing address - but not your email address) with our marketing partners in order for them to offer you additional products and services that Bell Sports, Inc. believes may be of interest to you. Although we only work with third parties whom we believe to be reputable, our marketing partners may have different privacy policies and practices than Bell Sports, Inc. We encourage you to review our marketing partners' privacy policies to further understand their procedures for collecting, using and disclosing your information. We are not responsible for the privacy practices of our marketing partners or any other third parties. If you decide that you would like to discontinue receiving promotional materials from these or any third parties, please contact them directly.

Should you wish to change your preferences regarding the information that you receive from Bell Sports, Inc. or its affiliates, or would prefer that we not share personally identifiable information with our marketing partners, please refer to the paragraph below entitled "Correcting/Updating Your Personal Information and Preferences" Please note that we are not responsible for retracting your personally identifiable information from any third parties with whom we have shared your information pursuant to the terms and conditions of this Policy.

Cookies

Upon visiting our Site we will assign you a unique ID in the form of a "cookie". A cookie is a piece of information that our server places on your computer's hard drive, which Bell Sports, Inc. may associate with your personally identifiable information when you log on to the site. Cookies are used for such purposes as facilitating and personalizing your shopping and ordering experience, keeping track of your shopping basket during your visit, helping diagnose problems with our server, and administering our Site. We may use the information collected through cookies for marketing purposes to inform you of special offers, better understand your needs or answer your questions. For more information about cookies, please see our Cookie FAQs. NOTE: You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser (like Google's Chrome or Apple's Safari) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly.

Web Beacons

Some Bell Sports, Inc. Web pages and HTML-formatted email newsletters may use Web beacons to compile aggregate statistics about website usage. A Web beacon is an electronic image, often called a single-pixel (11) or clear GIF that is ordinarily not visible to the site visitor. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page or image view, and a description of the page where the Web beacon is placed. When used in an email, they can tell us whether an email has been opened.

Opt out of Interest-Based Advertising

Using these browser tools, you can control the collection and use of Web viewing data for interest and behavioral based advertising.

optout.networkadvertising.org
optout.aboutads.info


How We Protect Your Personal Information

To help ensure the confidentiality of your personally identifiable information, Bell Sports, Inc. seeks to use security technology and procedures, which are reviewed periodically. We use encryption technology and Secure Socket Layers ("SSL") in all areas where personal and account information is required. This means that the personal information you submit to us via our Site is encrypted by your computer, and then decrypted again on our side, discouraging others from accessing your private information during transmission. If your browser does not support SSL, or if you are unable to establish a secure connection due to a company firewall, please call us at 469-417-6765 to place your order by phone.

In addition, your personal, account information, and transaction history are kept behind our firewall.

Correcting/Updating Your Personal Information and Preferences

If you would like to have your personally identifiable information removed from Bell Sports, Inc.'s databases, or to make changes to your personally identifiable information or to your preferences regarding the use of your personally identifiable information for marketing purposes, please click here. We will use reasonable efforts to comply with your request. Please note that we may need to contact you in order to be sure that we are updating the appropriate information. When requesting that personally identifiable information be updated or that your preferences be changed, please keep in mind that until the change is implemented, you may still receive email and/or physical mailings from us. Furthermore, there will be residual information that will remain within Bell Sports, Inc. databases, access logs and other records, which may contain such personally identifiable information. The residual information will not be used for commercial purposes; however, Bell Sports, Inc. reserves the right, from time to time, to contact former customers or visitors to the Site. Please note that we are not responsible for retracting your personally identifiable information from third parties with whom we have shared your information pursuant to the terms and conditions of this Policy.

Other Information We Collect

Information About Your Computer and Your Site Activities: When a visitor comes to our Site we collect and aggregate information about the visitor's computer (such as its IP address, operating system and browser software), and click-stream information (such as the address (or "URL") of the Web site that the visitor came from before visiting our Site, which pages of the Site were visited, the order in which they were visited and which hyperlinks were clicked) for the purpose of assessing our Site traffic and the effectiveness of our Site content, as well as to help diagnose problems with our servers. This data allows us to improve the quality of your visit by streamlining your ability to navigate the Site, and to develop featured programs and content that will be of interest to our customers and Site visitors.

Aggregated Information: Bell Sports, Inc. may collect and aggregate demographic information about our Site visitors. For example, we may seek to aggregate information regarding the gender make up, average age and range of income levels of Site visitors in order to better service our user community. We may use such information in its aggregated form without restriction.

Information About Corporate and Other Organizational Customers: We may collect information pertaining solely to corporations, governmental or educational entities, or other business or not-for-profit entities, such as, for example, a company's address. We may use any such corporate information without restriction. In an effort to better support our customers by delivering more relevant marketing communications, Bell Sports, Inc. will, on occasion, purchase third party information about businesses and other entities that are our customers. The company information we purchase may include number of employees, or annual sales volume and company structure. This is used to customize such customers' online/offline experience and to supplement our internal sales information to better serve you.

Advertisers

Bell Sports, Inc. may use outside advertising companies ("Advertisers") to serve advertisements on the Site. Please be advised that such Advertisers may use cookies or other technologies to enable such Advertisers to record which ads your browser has seen, and which Site pages you may have been viewing when the ads were delivered.

Sweepstakes and Promotions

We may from time to time offer sweepstakes, contests or other similar promotions on the Site. Additional personally identifiable information may be required in order to participate in such promotions, so that we may, for example, verify entrants' eligibility and identity and notify winners. Participation in such promotions is completely voluntary. If and when we sponsor such promotions, we will post relevant privacy information in the respective "official rules" and/or registration areas for such promotions. That privacy information, to the extent it conflicts with this Policy, will govern that particular sweepstakes, contest or promotion-please remember to read it carefully.



Other companies may offer sweepstakes, contests or similar promotions through our Site, including through the Rebates & Coupons page. Bell Sports, Inc. is not responsible for any such promotions offered by third parties. Please read all related terms and conditions carefully, or contact the applicable third party for more information. The collection and use of personal information in connection with such promotions is governed by such third party's privacy policy, and not by the policies of Bell Sports, Inc.

Co-branded Sites: Links to Other Sites

The Site offers certain features that are provided and/or hosted by third parties, but that may be presented on pages displaying Bell Sports, Inc.'s branding. For example, Bell Sports, Inc.-branded pages featuring investor relations information about Bell Sports, Inc. may be created and operated by a third party data provider specializing in such information. The Site may also contain links to other Web sites, or other affiliated sites (e.g., event sponsors, or companies offering rebates or other promotions through our Rebates & Coupons page). We are not responsible for the privacy practices or the content of any such Web sites, including such sites' use of any information (such as IP number, browser type or operating system) collected when visitors to the Site click through links to those sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of any third party sites.

Online vs. Offline Practices

Please note that this Policy applies solely to our online information-gathering and dissemination practices in connection with the Site, and does not apply to any of our practices conducted offline other than as expressly set forth in this Policy.

Contacting Bell Sports, Inc.

Blackburn is sensitive to privacy issues on the Internet. We believe that it is important you know how we treat the information about you that we receive via the Site.

In general, you may visit the Site without telling us who you are or revealing any personally identifiable information about you. Our servers capture, but do not collect, the IP addresses, domain names and network identifiers of our users. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, etc. Blackburn uses this information to measure the use of our Site and to improve the content of our Site. E-mail addresses and other personally identifiable information such as first and last name, home or other physical address, telephone number and other similar information are known only when voluntarily provided by a visitor for registration for sweepstakes, contests, promotions or other participation of visitors in any available online interactive activities.

Unless otherwise disclosed during the collection, personally identifiable information that may be collected in connection with visitors to this Site is retained by Blackburn or it's parent corporations ("Affiliates"). Blackburn and our Affiliates do not sell, transfer or otherwise disclose this personally identifiable information outside those companies, except where disclosure is required by law.

We may use the personal information you provide for any of the following purposes:
to understand the use of our Site and make improvements
to fulfill prizes
to respond to specific requests from visitors
to obtain parental consent from visitors under 18 years of age, where necessary
to provide any necessary notices to our visitors or their parent or guardians, where necessary
to protect the security or integrity of our Site when necessary
to send you notices and solicitations regarding Site and our businesses and
in general to promote and market our products to you.

These solicitations may take the form of mailings via U.S. mail or other couriers, telephone calls, e-mail solicitations and other methods of contact. If you do not want to receive these solicitations from us using your personally identifiable information, you may specify this during registration, or you may notify us by using our contact form located here.

It is our policy that visitors to our Site who are under the age of 18 should not post on or provide information to our Site without the consent of their parents. You should supervise the online activities of your children, and consider the use of parental control tools available from online services and software providers that help provide a kid-friendly Internet environment.

A technology called "cookies" may be used to provide you with tailored information. A "cookie" is a tiny element of data that a Web site can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. You may be able to set your browser to notify you when you receive a cookie. Our cookies collect the operating system and browser that a visitor is using.

This Site has security measures in place to protect against the loss, misuse and alteration of the information under our control.

This Site may contain links to other sites of third parties. We are not responsible for the content of privacy practices of those other sites.

We may revise this Privacy Policy from time to time. You are responsible for checking this policy when you visit our Site to review the current policy. If you do not agree with the policy, you should cease use of the Site immediately.

Cookies and Pixel Tags

A cookie is a small removable data file that is stored by your web browser on your computer. Cookies allow you to place an order on our Web Site and allow us to enhance and personalize your online browsing and shopping experience.

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser (like Googles Chrome or Apples Safari) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you turn cookies off, you wont have access to many features that make your site experience more efficient and some of our services will not function properly. We also use pixel tags (tiny graphic images) to help us analyze your online behavior. Pixel tags also allow us to send you email in a format you can read and let us know when you have opened an email message from us.

We may use pixel tags to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our Web Sites and services. We also collect certain standard information that your browser sends to every web site you visit, such as your IP address, browser type and language, access times and referring web site addresses.

OPT OUT OF INTEREST-BASED ADVERTISING

Using these browser tools, you can control the collection and use of Web viewing data for interest and behavioral based advertising.

optout.networkadvertising.org
optout.aboutads.info
Childrens Privacy

We do not knowingly collect personal information from children under 13. The Company believes that parents should supervise their childrens online activities and consider using parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address and other personal information without parental permission.

Policy Changes

We may change our privacy policy from time to time. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy.

Questions and Feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.
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